Let's say it up front: the vast majority of SEO audits focus on a long list of issues to be resolved and therefore recommendations to be implemented. It's exactly the same as taking your car to the repair station to make it run better. When it comes to PPC audits,

It's been almost a year since I published an offer for a SEO Manager position and as you could expect from the article's title, I did not fill it yet. I know I'm not the only one and since John Shehata talked about it in a tweet some months ago,

Let's start with my favorite tweet of all time: the one from John Mueller in April 2016: @glenngabe Log files are so underrated, so much good information in them. — E-e-eat more user-agents (@JohnMu) April 5, 2016 I did tons of log analysis especially while working at Oncrawl and I can

I started Merci Larry to share what I like about my job and I would like it to stay the same. That's why I've never cared that much about SEO despite the fact it's been a big part of my daily workload. I don't expect to drive tons of organic

Sometimes, it is hard to get the big picture of your crawl at first glance. The idea here is to benefit from the use of a specific visualisation to easily diagnose crawl data. Introduction to Venn diagrams Logical relation diagrams existed way before John Venn popularised the concept in the

Before going deep into this topic; make sure to read the first two parts of my series about building an MVP. Part One: Buying an expired domain Part Two: Buying an expired domain: learnings on ranking capabilities ‌ ‌ TL;DR 1. We know our target revenue to spark our “this is

This is the third part of the series “buying an expired domain”. Part One: Buying an expired domain Part Two: Buying an expired domain: learnings on ranking capabilities If this article is the first of the series you are about to read, here’s a little bit of context. Back

Recently, I’ve been dealing with Next JS so the free Google Sheets template that comes with this article to help you manage your redirects at scale, is using the Next JS redirect format. In case you need another redirect formatting, let me know and I will update the generator

First of all, let’s give some context about having bought an expired domain. At Pictarine, we aim to test a lot of things and to build MVPs to confirm or disconfirm our hypothesis. To test a new photo product and possibly new markets (in addition to the US), we

As Google Search Console now allow to use regex to filter both queries and pages, the time has come to get an in-depth introduction to RE2 (the library used in Search Console). 01. A short introduction to regular expressions 02. Google RE2 regex 03. Search Console regex cheatsheet A little

The following advices are based on my own experience: failures as well as success that made me rethink the way I approach my everyday job. Plus, these advices are not listed in a specific order. 01. Never rely on assumptions: use relevant data That’s so easy and tempting to

Curated ideas from my proven experience to fix organic search after a failed migration on an ecommerce website. The story that follow comes from my experience as an SEO in a web agency back in 2016. This is certainly the most valuable proven experience I had the chance to live

Almost two years ago, I joined OnCrawl and the opportunity to access millions of log data: the feeling of entering a tiny Google with access to lots of crawl data, logs and third party connectors. In this new article, I would like to share my learning about log data. There

Without the use of log analysis, one sometimes strives to optimize a page without it being explored or too little to get tangible results. Log analysis provides information accessible nowhere else, and guides SEO actions on factual elements. The data presented in this article are from OnCrawl. The names of