When we started surfing the internet, we entered a free zone. And then, this 👇🏻 We all got bored of it. It actually takes patience to rea(d)(ch) a piece of content. Even more for finding a good one. So much that we tend to not start our journey on

We all have our set of metrics and our own concept of retention and how to calculate it. The aim here is not to provide a consensus on whatever formula you're using but to highlight what you might miss when considering retention and how it can challenge your current analysis.

Whether you are an entrepreneur or intrapreneur, you have this one thing in common: you want to learn as fast as you can & low-cost. As crazy as it may sound, it's not that easy to fail fast & cheap. As a member of an intrapreneurship squad at Pictarine, I failed many

Given the choice between taking online courses or listening to experienced professionals, I definitely go with the second choice. This is an excellent way to be inspired and get creativy & energy to try out new things in your day-to-day job. By listening to podcasts, you have the opportunity to listen

For every side project you launch, there's always that phrase you keep repeating to yourself: "if I continue, it could work". When comes the time to stop, whatever the reasons are, a little doubt remains. As I write this, that's what I tell myself. I'm convinced that sharing career growth

Last month, I started a new side project called Weekly 1to1 on Substack. It's a weekly newsletter aimed at helping digital marketers make the most out of their career growth. Launching a newsleter on Substack: build in public series * Part One: planning the Go To Market of my Substack's newsletter.

The only (personal) brand I launched from scratch is this blog, Merci Larry; and since and I didn't have any plan neither expectations to make it grow, I now want to build a new audience from the ground up and use the Substack's network effects to do so. TL;DR

While there's a lot of noise about the future of Search with the integration of Artificial Intelligence (AI), let's focus on the current state of Search; especially what seems missing from most of the comments and announcements we all had the occasion to read over the Internet in the last

It's been two years now since that I moved from a Head of SEO position to an individual contributor (IC) and then manager role in Growth Marketing. Last year, I published an article to share my first thoughts after one year and I also had the opportunity to talk about

Intrapreneurship transforms established organizations from within, demanding groundbreaking contributions. Entrepreneurship, on the other hand, offers the freedom to chart an unbounded path outside the confines of convention. It's a choice between reshaping the familiar or forging your own limitless path. What is intrapreneurship? Intrapreneurship have first been defined by Elizabeth

I'm a big reader and since I joined Pictarine, I started reading a lot of entrepreneur' and business books. Sometimes, it inspires me to try new things and sometimes it makes me see things differently. To put it simple: if you had to read one business book (either you're an

Earlier this year, just before WWDC22 took place, rumors were trending about Apple launching a search engine. Same as the years before. According to Business Today, it may happen in January 2023 at the earliest. What’s interesting is the first step getting closer to it and it’s a

I tried multiple times to switch from WordPress to another CMS for Merci Larry and failed as many times. I still didn’t find my CMS fit; the one that will give me the same ability and features as in WordPress. WordPress market-share is still way ahead Despite the rise

Last year, I decided to resigned from Oncrawl to embrace new challenges outside the SEO world. I started my career in 2014 as a Traffic Manager in a web agency, dealing with both organic and paid acquisition. Soon enough, I decided to specialized in SEO mostly because I loved (and

Last month, I published a first article as part of a series dedicated to building an MVP. Part One: Buying an expired domain Today, I would like to share my learnings on the ranking capabilities: * Does buying an expired domain with years of semantic history helps with the rankings? * Does

How to break into your market by starting from scratch or reinventing your business model for the web when you’re not Amazon? How to design an ecommerce website that really performs? The purpose of this article is not to enter into the technical and editorial considerations that can be