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Forecast and marketing data are sometimes difficult to match up. Forecast can be scary as we are never that comfortable to rely solely on it. I’m sharing with you some valuable techniques based on my proven experience; ran on Google Sheets. No hard skills needed. At first, when I

Here’s a brand new Google Looker Studio template to help you get the most valuable insights from Ahrefs’ organic keywords. This template is also designed to backup your decisions with data when it comes to prioritizing your content roadmap. Below are the steps to extract the data and then

We often get wrong when analysing lots of information from the same angle. The first data that Search Console gives falls in this case. How many charts are shared on Twitter or elsewhere where the curves are rising? A fortiori, we never know what is behind these curves. The report

How to predict the day when you will be break-even: the moment where your revenue covers your total costs. The moment where you have no loss neither no profit. In this article, I will guide you through the steps of visualizing both your costs and revenue on a daily basis

Without any objectivity, I state that SEO is certainly one of the most exciting jobs because the ways to approach it are so different. However, there is one common denominator to all the experiences that consultants and other cool job names ending with ” SEO ” could tell us: relationships with other

Today, there are a lot of tools to help you track your rankings. Without going into detail between those who offer a Desktop / Mobile split, tracking positions 0, etc. I propose you to track your rankings the old-fashioned way. Not out of phlegm but simply because some cases still require

Google as a tool is an excellent way to organize specific SEO tasks. Google Shopping is even more so because it gives us access to unparalleled granularity of information when it comes to consumer products. I’m not going to hide it any longer, this article (and tool which results

Many methods exist to generate content, including natural language generation from numerical data. Despite all the attractiveness of computational linguistics, our work will lead us to generate content through summarization algorithms. Before anything, it should be understood that this tool was not designed to replace the editorial work itself. The

Offered by Google Cloud’s Natural Language APIs, entity and sentiment analyses classify terms and extract a general feeling. Dated 2015, a Google patent entitled Rankings of search results based on entity metrics demonstrates the value of using it in our SEO actions. Officially launched in September 2017, the Google

Developed by engineers assigned to the Google Brain team within Google’s Artificial Intelligence division, TensorFlow is an open source framework (since 2015) dedicated to machine learning. It is one of the most widely used tools in the field of machine learning. I will present an example of image and

Several patents have been filed by Google to quantify the opinions and reviews of Internet users from corpus that do not use traditional rating systems. The sentiment analysis then takes on its full meaning: how do we quantify so-called “raw” opinions? The purpose of this article is not to go

In order to be able to predict position changes after possible on-page optimisation measures, we trained a machine learning model with keyword data and on-page optimisation factors. With the help of this model, we can now automatically analyse thousands of potential keywords and select the ones that we have good