Hello, I'm Alice 👋🏻
I love to share what I'm learning about growth marketing, data analysis and some other cool stuff.
You can drop me a line on Twitter or LinkedIn.
Podcast
The advantages of growth marketing versus SEO, SEO Rant with Mordy Oberstein (Spotify)
What SEOs can learn from PPC, Search with Candour with Jack Chambers-Ward (Spotify)
Quitting a Manager role for an operational role, WTS Podcast with Isaline Muelhauser
Publications
Search Engine Journal
Exploring the Role of Content Groups & Search Intent in SEO, article published on February 2019
Rel=Next/Prev & SEO: Insights from Google Crawling Behavior, article published on April 2019
How to Predict Your Organic Traffic: Two Methods, article published on June 2019
How to Use the Synergy Between PPC & SEO to Leverage Campaigns, article published on September 2019
When to Use Data Science in SEO, article published in December 2019
Oncrawl blog
How to determine the crawl perimeter and handle your crawl budget reserves(December 2019)
How neural matching can change SEO content creation rules (November 2018)
Highlight your SEO actions with advanced segmentations (May 2020)
Journal du Net
L’analyse de logs : la clé d’un SEO réussi (October 2016)
Pourquoi le SEO est encore incompris en 2017 ? (June 2017)
Talks & conferences
United States 🇺🇸
Technical SEO & Log Analysis: How to use it in Your Daily SEO Routine
Organize your website based on your business KPIs
Canada 🇨🇦
How to become Sherlock Holmes with OnCrawl, with Pascal Côté
SEO in Orbit: A results-focused approach to log file analysis
Europe 🇪🇺
SEO Workshop at Unggaged London
Presse et médias : pourquoi soigner (aussi) la qualité de vos contenus ?
Créer du contenu ou l’optimiser : quelle stratégie ROIste choisir ?
Quand intégrer la data science au SEO ? Que du Web 2019