I love to share what I'm learning.
I specialise in BtoB/C product-led growth & engineering.
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Sharing growth tips & thoughts. For IC & hands-on managers.
Erratic publication. I post when I have something to share.
The advantages of growth marketing versus SEO, SEO Rant with Mordy Oberstein (Spotify)
What SEOs can learn from PPC, Search with Candour with Jack Chambers-Ward (Spotify)
Quitting a Manager role for an operational role, WTS Podcast with Isaline Muelhauser
Search Engine Journal
Exploring the Role of Content Groups & Search Intent in SEO, article published on February 2019
Rel=Next/Prev & SEO: Insights from Google Crawling Behavior, article published on April 2019
How to Predict Your Organic Traffic: Two Methods, article published on June 2019
How to Use the Synergy Between PPC & SEO to Leverage Campaigns, article published on September 2019
When to Use Data Science in SEO, article published in December 2019
How neural matching can change SEO content creation rules (November 2018)
Journal du Net
L’analyse de logs : la clé d’un SEO réussi (October 2016)
Pourquoi le SEO est encore incompris en 2017 ? (June 2017)
Talks & conferences
United States 🇺🇸
Quand intégrer la data science au SEO ? Que du Web 2019