Hello, I'm Alice 👋🏻

I love to share what I'm learning.

I specialise in BtoB/C product-led growth & engineering.

You can drop me a line on Twitter or LinkedIn.


The advantages of growth marketing versus SEO, SEO Rant with Mordy Oberstein (Spotify)

What SEOs can learn from PPC, Search with Candour with Jack Chambers-Ward (Spotify)

Quitting a Manager role for an operational role, WTS Podcast with Isaline Muelhauser


Search Engine Journal

Exploring the Role of Content Groups & Search Intent in SEO, article published on February 2019

Rel=Next/Prev & SEO: Insights from Google Crawling Behavior, article published on April 2019

How to Predict Your Organic Traffic: Two Methods, article published on June 2019

How to Use the Synergy Between PPC & SEO to Leverage Campaigns, article published on September 2019

When to Use Data Science in SEO, article published in December 2019

Oncrawl blog

How to determine the crawl perimeter and handle your crawl budget reserves(December 2019)

How neural matching can change SEO content creation rules (November 2018)

Highlight your SEO actions with advanced segmentations (May 2020)

Journal du Net

L’analyse de logs : la clé d’un SEO réussi (October 2016)

Pourquoi le SEO est encore incompris en 2017 ? (June 2017)

Talks & conferences

United States 🇺🇸

Technical SEO & Log Analysis: How to use it in Your Daily SEO Routine

Organize your website based on your business KPIs

Canada 🇨🇦

How to become Sherlock Holmes with OnCrawl, with Pascal Côté

SEO in Orbit: A results-focused approach to log file analysis

Europe 🇪🇺

SEO Workshop at Unggaged London

Presse et médias : pourquoi soigner (aussi) la qualité de vos contenus ?

Créer du contenu ou l’optimiser : quelle stratégie ROIste choisir ?

Quand intégrer la data science au SEO ? Que du Web 2019