When we started surfing the internet, we entered a free zone. And then, this 👇🏻 We all got bored of it. It actually takes patience to rea(d)(ch) a piece of content. Even more for finding a good one. So much that we tend to not start our journey on
We all have our set of metrics and our own concept of retention and how to calculate it. The aim here is not to provide a consensus on whatever formula you're using but to highlight what you might miss when considering retention and how it can challenge your current analysis.
Whether you are an entrepreneur or intrapreneur, you have this one thing in common: you want to learn as fast as you can & low-cost. As crazy as it may sound, it's not that easy to fail fast & cheap. As a member of an intrapreneurship squad at Pictarine, I failed many
Given the choice between taking online courses or listening to experienced professionals, I definitely go with the second choice. This is an excellent way to be inspired and get creativy & energy to try out new things in your day-to-day job. By listening to podcasts, you have the opportunity to listen
Since I began user acquisition for mobile apps in 2020, I didn't came accross a lot of paid acquisition templates; especially for Apple Search Ads. So here's one you can use for free! Apple Search Ads still lacks lots of basic features to properly analyze data directly from the platform
For every side project you launch, there's always that phrase you keep repeating to yourself: "if I continue, it could work". When comes the time to stop, whatever the reasons are, a little doubt remains. As I write this, that's what I tell myself. I'm convinced that sharing career growth
Let's say it up front: the vast majority of SEO audits focus on a long list of issues to be resolved and therefore recommendations to be implemented. It's exactly the same as taking your car to the repair station to make it run better. When it comes to PPC audits,
Last month, I started a new side project called Weekly 1to1 on Substack. It's a weekly newsletter aimed at helping digital marketers make the most out of their career growth. Launching a newsleter on Substack: build in public series * Part One: planning the Go To Market of my Substack's newsletter.
Artificial Intelligence (AI) is far from new. Still, until a few years back, AI was still the privilege of a minority: scientists & engineers specialized in this field. TL;DR * Lack of regulation. Brad Smith, the vice chair and president of Microsoft wrote in February 2023 "AI developments we had expected
The only (personal) brand I launched from scratch is this blog, Merci Larry; and since and I didn't have any plan neither expectations to make it grow, I now want to build a new audience from the ground up and use the Substack's network effects to do so. TL;DR
While there's a lot of noise about the future of Search with the integration of Artificial Intelligence (AI), let's focus on the current state of Search; especially what seems missing from most of the comments and announcements we all had the occasion to read over the Internet in the last
It's been almost a year since I published an offer for a SEO Manager position and as you could expect from the article's title, I did not fill it yet. I know I'm not the only one and since John Shehata talked about it in a tweet some months ago,